The Tower Company

Tower Paddle Boards, or Tower (as in a lifeguard tower), is a dedicated stand up paddle boarding brand. As a San Diego based company strategically located in the heart of Southern California, our operations are at the epicenter of the worldwide surf culture for over half a century. Our SUP company was founded two blocks from the surf and seven blocks from Mission Bay, a paradise of over 4000 acres of stand up flat water paddling.
While we are physically intertwined within the surf community, our presence reaches around the world thanks to our management teams Internet savvy and eCommerce expertise. Whereas most SUP companies branched into the stand up market from the surf industry and bring with them that worldview, Tower comes from a broader consumer products and services background. Thus compared to the overwhelming majority of the SUP paddle, paddle board & accessories market, Tower is a little different. The Tower business model is not constrained by the 3-layer legacy surf shop distribution model that 95% of the SUP retail and SUP wholesale market is tied to. Untethered, we market & sell direct.

Stand Up Paddle Boards – Find SUP paddles, paddleboard accessories, and the best SUP boards for stand up paddle surfing and flatwater standup paddle boarding at Tower SUP.

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